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Manager P&C Insurance Marketing

Date: Nov 13, 2022

Location: Thornhill, ON, CA, L3T 7P7

Company: CAA Club Group

About Us

Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.

We are caring.  We are leaders.  We are innovators.  We are collaborative.

We work hard and play hard. We're about doing what's right and feeling good about it.

Who we are

As Canada's largest automobile association, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our 2.4M+ Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward.  Our diverse organization provides insurance, technology, retail, and travel solutions through its various subsidiaries.

Position Details

What You Will Do 

  • Responsible for driving P&C new business results in the Direct channel
  • Plan integrated multi-channel campaigns that deliver targeted policy sales, revenues, cost of acquisition and Member penetration
  • Develop comprehensive customer segmentation to identify marketing and product opportunities
  • Allocate and manage the P&C Insurance Marketing budget with the objective of driving positive ROI 
  • Monitor and produce post analysis and ROI reports to assess campaign effectiveness and continually refine strategy 
  • Remain up to date on P&C Insurance industry regulations and news to ensure marketing plans align with corporate, consumer and regulator expectations
  • Create annual Club marketing and product plans for the life, health, and dental insurance portfolio (Affinity Markets and Life Advisory)
  • Ongoing relationship management of P&C marketing strategy with leaders and executives in all supported CAA Clubs
  • Provide updates to management on trends that impact overall business plans across all supported CAA Clubs
  • Demonstrate marketing expertise to key internal partners by understanding their business, market trends and key business practices 
  • Work with B2B Insurance team to find synergies and joint marketing opportunities to grow awareness and sales of CAA Insurance

Who You Are

  • University degree with specialization in marketing or relevant field
  • 7+ years of relevant marketing experience
  • 5+ years of people management experience
  • P&C and/or Life, Health & Dental Insurance experience 
  • Thorough knowledge of B2C marketing principles, including data segmentation, digital channels, creative testing, and post campaign analysis
  • 5 years of results analysis and forecasting experience 
  • Experience in digital and traditional marketing strategies
  • Strategic and analytical thinker with attention to detail and quality

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.