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Marketing Government & Community Relations Specialist

Date: Jul 20, 2022

Location: Thornhill, ON, CA, L3T 7P9

Company: CAA Club Group

About Us

Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.

We are caring.  We are leaders.  We are innovators.  We are collaborative. We are driven by good.

We're about doing what's right and feeling good about it.

Who we are

As Canada's largest automobile association, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our 2.5M+  Members requires high performing, caring and innovative people who work collaboratively to keep propelling our business forward.

Position Details

What You Will Do

  • Oversee the execution of all marketing campaigns and plans for our Government & Community Relations (GCR) area
  • Collaborate with GCR to understand key drivers and influencers that impact business objectives and marketing requirements
  • Lead campaign planning meetings with internal and external program stakeholders to develop integrated marketing plans that deliver on objectives, timelines, and budgets 
  • Leverage Member database analytics, segmentation, and market research to make strategic marketing recommendations and develop plans to optimize activities and budgets
  • Develop creative briefs and collaborate with the Creative Services team to ensure all communications meet the briefing requirements, are of a high quality and support the CAA brand conviction
  • Manage and execute GCR media plans in collaboration with the Media Specialist
  • Brief media agency, evaluate media recommendations and present plans for approval  
  • Work within Content Management System (Workfront) to develop, implement, and manage the end-to-end campaign process
  • Integrate GCR annual plans into corporate marketing annual customer calendar
  • Manage and track annual GCR marketing budget (production and media) for individual campaigns and assist with actively managing cost efficiencies and optimizing campaign ROI
  • Initiate and manage on-going campaign tracking for all marketing initiatives and provide regular results and update communications to internal stakeholders

Who You Are

  • University degree in Business, Marketing, Communications, or related field 
  • 2-4 years of relevant marketing experience
  • Demonstrated experience in marketing campaign project management and execution 
  • Excellent communication skills and interpersonal ability
  • Strong understanding of marketing principles, practices, and standards
  • Demonstrated aptitude with numbers and comfortable working with budgets and analytics
  • Understanding and/or experience in integrating online and offline initiatives, particularly within the social media realm
  • Good understanding of media landscape and innovative GTM strategies
  • Analytical thinker with orientation to detail and quality
  • Demonstrated experience in managing marketing initiatives based on public relations initiatives and community event programs an asset
  • Experience in marketing within an advocacy / not-for-profit environment an asset
  • Certificate or other specialized formal training in advertising and digital media are assets

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.


As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.