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Broker Communications Specialist (ECH-ON)

Date: Sep 23, 2022

Location: Mississauga, ON, CA, L4W 0A5

Company: CAA Club Group

About Us

Echelon Insurance provides Personal and Commercial Specialty Insurance solutions to protect Canadian families and businesses across Canada, through our trusted network of Broker partners. Echelon is a member of the CAA Club Group of Companies, and is an equal opportunity employer who offers a professional environment that champions collaboration, trust, and growth to drive success. We cultivate a great working dynamic to help us deliver what is best for our associates, Brokers, and Customers.

Who we are

Get ready to drive your career forward. Life at Echelon is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development – and we regularly recognize their achievements and outstanding results.

We are caring. We are leaders. We are innovators. We are collaborative.

We work hard and play hard. We're about doing what's right and feeling good about it. 

Position Details

What You Will Do 

  • Implement, manage and measure external communications projects and initiatives 
  • Serve as a communications resource for various business partners, providing guidance on using the most effective and efficient external communications, media, processes and tools
  • Develop and implement external communication strategies and ensure the effective communication of processes, procedures and other important communications 
  • Measure and report on overall engagement of external communications on a quarterly basis
  • Review the effectiveness of communications channels and recommends improvements or new channels as necessary
  • Develop, plan and work with marketing specialists on execution of innovative marketing campaigns to educate our target audience and increase awareness and engagement
  • Manage the content on Echelon’s public website and broker portals, working with the Manager, Content and Communications to establish a content strategy and success measures, and directly with subject manner experts from across Echelon’s LOB’s to ensure information accuracy and relevancy 
  • Support the digital execution of our content marketing and social strategy to promote key messages and developing innovative ways to build engagement and interest through various media
  • Work with internal stakeholders to ensure that our public website and broker portal provide the best possible experience for our brokers, while championing the development of new features/releases
  • Develop compelling content to position Echelon as a leading specialty and leverage it through multiple channels including owned, earned and industry resources
  • Manage social media platform message deployment, working with the Communications and Content Manager, including developing interactions that are on brand, engaging and informative.
  • Support external events such as tradeshows, broker retreats and/or council meetings 
  • Support Echelon’s broader and corporate communications needs by developing and editing communiques, memos, presentations, blog posts, brochures, web content, etc.


Who You Are 

  • Bachelor’s degree in Business Admin, Marketing, Journalism or Communications
  • A minimum of 4 years of relevant experience, preferably in broker or B2B communications  
  • Internal/External/Partner relationship management. 
  • Experience developing integrated communications plans aligned with key messaging
  • Experience translating technical information or concepts into easily digestible communications and content
  • Experience working with digital and social media platforms (Social, Marketing automation, CMS systems)
  • Understanding of online content development and content marketing best practices


What’s In It For You

  • Competitive total compensation and benefits package  
  • Annual shared success program based on performance 
  • Annual merit increases based on performance 
  • Defined  Contribution Pension Plan with a matching contribution component 
  • Complimentary CAA Membership 


COVID 19 Vaccination
As an organization we are focused on safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Echelon Insurance will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.