Share this Job

Acquisition Marketing Manager

Date: Mar 25, 2023

Location: Thornhill, ON, CA, L3T 7P9

Company: CAA Club Group

About Us

Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.

We are caring. We are leaders. We are innovators. We are collaborative. We work hard and play hard. We're about doing what's right and feeling good about it

Who we are

As Canada's largest automobile association, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our 2.4M+ Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Our diverse organization provides roadside assistance, insurance, technology, retail, and travel solutions through its various subsidiaries.

Position Details

What You Will Do

  • Develop and oversee new member acquisition plans to achieve annual budgeted Membership growth goals whilst managing cost per acquisition, and other KPI targets.
  • Lead, mentor and manage a high-performing acquisition team
  • Develop direct marketing strategies including digital campaigns, direct mail, in-store, OBTM and alternate acquisition channels.
  • Develop and manage marketing budget and oversee expenses and revenue allocations to support strategies and programs.
  • Identify new targeting opportunities and proactively provide marketing insights to stakeholders.
  • Work closely with external partners (eg: data, media) to ensure response model is effective and to identify opportunities to increase response rates.
  • Work collaboratively with both internal and external partners to make sure acquisition goals are met.
  • Connect with counterparts at CAA Clubs across Canada to share applicable insights and learnings or partner on select initiative

Who You Are

  • College diploma or university degree, with focus on business, strategy, marketing
  • 7+ years of relevant marketing experience in developing and executing go-to-market plans and multi-channel marketing campaigns related to acquisition marketing.
  • Prior experience in B2C marketing, team leadership, product management, interpretation and application of data and insights
  • Demonstrated ability to organize, prioritize, manage, delegate, and deliver multiple demands
  • Strong written and verbal communication skills
  • Ability to develop and foster collaborative and constructive internal and external relationships
  • Demonstrated ability to provide fresh perspective and take creative approaches to problem solving
  • You are experienced in driving acquisitions through online and offline direct marketing initiatives as well as leveraging mass media opportunities
  •  Experienced working with partners to optimize response models

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs