Acquisition Marketing Strategist

About Us

Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.

We are caring. We are leaders. We are innovators. We are collaborative. We work hard and play hard. We're about doing what's right and feeling good about it

Who we are

As Canada's largest automobile association, we are passionate about keeping our Members safe-- whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our two-million Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development-- and we regularly recognize their achievements and outstanding results. CAA Club Group (CCG) is known for providing stellar emergency roadside assistance to our motoring Members and non-Members. We work hard and play hard. We're about doing what's right and feeling good about it.

Position Details

What you will do:

• Recommend, develop, execute and manage results-driven multi-channel marketing campaigns and activities by leveraging various channels and tactics to meet KPIs.
• Organize campaign planning meetings with key stakeholders to identify new marketing ideas and tactics that align with overall marketing plans that address corporate objectives. 
• Execute the end-to-end marketing campaign process to meet key performance indicators as per the annual marketing plans.
• Deliver ongoing campaign reporting and post-campaign analysis, identifying opportunities to optimize and improve results.
• Track budget and results on campaigns and report on spend.
• Connect with key stakeholders to review insights and recommend opportunities to optimize plans to further support the business in meeting objectives.
• Monitor competitors and other comparable businesses’ marketing activities and tactics to provide insight on competitive risks.
• Identify unique ways to enhance CCG’s value proposition and present recommendations for consideration.
• Consistently track and report on marketing results, KPIs, campaign results, and insights.

Who you are:

• College diploma or University degree in Marketing, Business, Strategy, or a related field.
• Relevant prior B2C and/or B2B marketing experience related to acquisition/demand generation marketing, including experience developing strategic marketing plans; tracking metrics; digital marketing experience, including email marketing, paid social, programmatic and Google AdWords/SEM; event management and direct mail.
• Ability to develop sound marketing strategies based on organizational goals and execute plans expertly and efficiently.
• Strong understanding of marketing principles, practices, and standards, with experience in integrating multi-channel online and offline initiatives.
• Demonstrated aptitude for interpretation and application of data and insights and comfortable working with budgets.
• Results driven, with ability to prioritize tasks and responsibilities and manage multiple projects simultaneously, superior organizational skills, marketing campaign development and execution, creative brief writing, and attention to detail.
• Strong written and verbal communication skills, with the ability to communicate with all levels.
• Ability to develop and foster collaborative and constructive internal and external partner relationships.
• Experience with analysis, assembling insights, crafting a story, and sharing it with stakeholders and senior leaders.
• Strong Microsoft Office skills, including above average MS Excel and PowerPoint skills.

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs

As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.