B2B Communications & Content Specialist

Date: Feb 22, 2024

Location: Thornhill, ON, CA, L3T 7P9

Company: CAA Club Group

About Us

Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.

We are caring. We are leaders. We are innovators. We are collaborative. We work hard and play hard. We're about doing what's right and feeling good about it

Who we are

As Canada's largest automobile association, we are passionate about keeping our Members safe-- whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our two-million Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development-- and we regularly recognize their achievements and outstanding results. CAA Club Group (CCG) is known for providing stellar emergency roadside assistance to our motoring Members and non-Members. We work hard and play hard. We're about doing what's right and feeling good about it.

Position Details

What you will do:

  • Contribute to the planning and development of CAA Insurance Company’s external communications strategy
  • Serve as a communications resource for various business partners, providing guidance on using the most effective and efficient external communications, media, processes and tools
  • Develop process and tactics for effectively communicating product changes, industry insights and organizational announcements, changes in processes or procedures  to brokers and stakeholders
  • Work with various internal stakeholders to support the effective launch of new products, product enhancements, new technologies, or other benefits and/or programs.
  • Manage the broker content on CAA Insurance’s public website and broker portals and execute a content strategy
  • Develop and own the digital execution of our content marketing and social strategy to promote key messages
  • Support the development of media strategies to respond, maintain and/or enhance CAA Insurance’s reputation.
  • Develop compelling content that supports our content strategy and key messages that positions CAA Insurance as a leading insurer.
  • Ensure that external messages are cascaded to internal audiences as appropriate to engage Associates in our broker-focused strategy
  • Support CAA Insurance’s broader and corporate communications needs by developing and editing communiques, memos, presentations, blog posts, brochures, web content, etc

Who You Are:

  • Bachelor’s degree in Business Admin, Marketing, Journalism or Communications
  • 2-3 years of prior marketing experience
  • Previous experience in insurance a strong asset
  • Strong marketing acumen, including using analytics and insights to drive continuous improvement
  • Experience developing integrated communications plans aligned with key messaging
  • Experience managing and executing social media programs. 
  • Effective Interpersonal Skills, Strategic Thinking, Project and Time Management
  • Strong communication skills with a drive to collaborate
  • Ability to collaborate effectively with internal and external/Partners stakeholders

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs

As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.