Business Growth Strategist
Thornhill, ON, CA, L3T 7P9
About Us
At CAA Club Group, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. As a trusted Member-based organization, we provide products and services that are essential to Members’ safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such as road safety and infrastructure, the environment, seniors’ mobility, and consumer protection. CAA Club Group is a member of the CAA Club Group of Companies, and is an equal opportunity employer who offers a professional environment that champions collaboration, trust, and growth to drive success. Our Associates share in each other’s successes, drive change and support each other while cultivating a great working environment to deliver on what is best for our customers.
Who we are
Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion!
At CCG, we are committed to delivering an exceptional Associate experience. We offer:
• Work-life harmony with access to an award-winning holistic wellness program,
• Continuous learning through our robust corporate curriculum and education reimbursement program,
• Incredible rewards, travel incentives, and product and service discounts,
• Pay-for-performance and best-in-class recognition programs, and
• Competitive benefits that include a defined contribution plan, personal spending account, and so much more.
Join our growing team where everyone belongs!
Position Details
CCG is looking for a dynamic Business Growth Strategist for a 12 month contract. In this role you will develop and execute high-impact partnership strategies to acquire new group membership accounts and drive membership growth.
What you will do:
- Identify target organizations and geographical areas for outreach.
- Research and understand organizational needs to tailor proposals aligned with their objectives and develop a strategic touchpoint plan.
- Execute a multi-touch outreach plan (email, calls, LinkedIn, events) to generate and progress opportunities.
- Lead discovery and needs assessment with prospects; position program value and develop solution recommendations.
- Prepare and deliver presentations and proposals; address objections and tailor offers within approved guidelines.
- Maintain and manage a forecast and sales plan; provide accurate pipeline updates and risk/mitigation actions.
- With the Product Manager, build and manage the full sales process, including SLAs, outreach, proposals, negotiations, and closing.
- Conduct cold calls to generate qualified group account leads.
- Collaborate with the Product Manager and membership Loyalty team to source and onboard partner opportunities for the group membership program.
- Analyze market trends and the competitive landscape to inform and refine group growth strategies.
- Partner with the membership acquisition team to shape and execute marketing strategies in support of the group membership program.
- Collaborate with the Product Manager to develop and evolve the group program growth strategy, grounded in data and insights.
- Compile and provide monthly performance summaries and insights to the Product Manager (progress vs. targets, risks, and next steps).
- Track activity against SLAs and internal handoffs; flag exceptions and recommend corrective actions.
- Support ad hoc reporting requests by pulling data, validating accuracy, and documenting assumptions.
Please note, salary range is not inclusive of total compensation. The expected salary range for this position will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. Candidates with salary expectations outside of the range are encouraged to apply.
Who you are:
- College diploma or University degree in Business, Marketing, or a related field.
- Professional certifications (e.g., Certified Sales Professional)
- Minimum 3 years of relevant working experiences.
Please note that internal applicants are asked to formally express their interest by applying online no later than 10 business days of the position being posted.
Please note that we may use AI tools to help us through the recruitment process.
Our Commitment
We are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.