Consultant, Marketing Analytics & Insights (12 months contract)

About Us

At CAA Club Group, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. As a trusted Member-based organization, we provide products and services that are essential to Members’ safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such road safety and infrastructure, the environment, seniors’ mobility, and consumer protection. Associates share in each other’s successes, drive change and support each other while cultivating a great working environment to deliver on what is best for our Members. CAA Club Group is a member of the CAA Club Group of Companies.

Who we are

Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion!

• At CCG, we are committed to delivering an exceptional Associate experience. We offer:
• Work-life harmony with access to an award-winning holistic wellness program,
• Continuous learning through our robust corporate curriculum and education reimbursement program,
• Incredible rewards, travel incentives, and product and service discounts,
• Pay-for-performance and best-in-class recognition programs, and
• Competitive benefits that include a defined contribution plan, personal spending account, and so much more.

Join our growing team where everyone belongs!

Position Details

What You Will Do

• Assist in campaign/project scoping in marketing quarterly in-take process by clarifying and aligning with business clients on campaign/project objective, target and exclusion criteria, file format, etc.
• Provide customer profiling with demographic, geographic and psychographic insights through 1st and 3rd party data
• Automate routine list pulls and routine Power BI reports to improve efficiency
• Provide analytics consulting services to support marketing strategy & planning of 'Target the right customer using the right product through the right channel at the right time'
• Remain involved in the campaign design phase and scope out the business analytical needs/challenges
• Provide expertise in campaign experimental design (test vs. control), statistical significance, etc.  
• Support data literacy and ensure analytical results' interpretations and implementation are correct
• Identify opportunities for integrated solutions, incorporating qualitative and quantitative insights by working with the Research team
• Identify data gaps, new data opportunities and process enhancement opportunities to meet ever-growing business needs
• Provide business use cases and propose recommendations to the Marketing Data & Analytics team for new data/process integration into Marketing Analytics Datamart (MAD)
• Document new analytical methodologies and best practices in the Marketing Analytics Handbook and share knowledge with the rest of the team
• Other duties as assigned

Please note, salary range is not inclusive of total compensation. The expected salary range for this position will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. Candidates with salary expectations outside of the range are encouraged to apply.

Who You Are

• Bachelor's degree in Mathematics, Statistics, Engineering, Commerce, or Analytics areas
• Minimum 5 years of database marketing by using SAS/SQL
• Minimum 5 years of marketing analytics for campaign list pull, reporting or customer profiling
• Experience with Power BI required
• Experience in analytics consultation with 3rd party data such as Environics Prizm is an asset
• SAS Certified Advanced Programmer (SAS 9) certification is an asset
• Demonstrates strong logical reasoning and problem-solving skills using a systematic and sequential approach
• Ability to maintain accuracy and thoroughness in work, ensuring high-quality outputs.
• Strong verbal and written communication skills
• Ability to work independently in a fast-paced environment 

Please note that internal applicants are asked to formally express their interest by applying online no later than 10 business days of the position being posted. 

Please note that we may use AI tools to help us through the recruitment process.

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.