Content Strategist (Social)

About Us

At CAA Club Group, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. As a trusted Member-based organization, we provide products and services that are essential to Members’ safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such as road safety and infrastructure, the environment, seniors’ mobility, and consumer protection. CAA Club Group is a member of the CAA Club Group of Companies, and is an equal opportunity employer who offers a professional environment that champions collaboration, trust, and growth to drive success. Our Associates share in each other’s successes, drive change and support each other while cultivating a great working environment to deliver on what is best for our customers.   

Who we are

Position Details

What you will do:

• Participate actively in content planning meetings with lines of business, Digital Marketing and Creative Services.
• Own the social content strategy across social priority platforms such as Instagram, Facebook and YouTube Shorts. 
• Build and manage a channel-specific content calendar with planned series, tentpole moments, reactive windows and campaign integration.
• Create social briefs and creative directionby defining the key message, angle, format, call to action, platform specs and audience targeting.
• Plan how to repurpose long-form blog and magazine content into short-form formats such as reels, carousels, stories and threads.
• Manage end-to-end publishing workflows from brief to draft, review, approval, production and publication.
• Lead social content for live events, including scripting and real-time adjustments.
• Manage publishing workflows in scheduling tools and maintain organized asset libraries and version control.
• Produce fast-turn, reactive content when appropriate while balancing timeliness with brand safety and content strategy.
• Optimize content for each social platform with a focus on angles, pacing, aspect ratios, hashtags or keywords, calls to action and thumbnail choices.
• Support the community engagement strategy with prompts, guidance for replies and content that encourages participation.
• Ensure content aligns with brand voice, campaign messaging and current platform best practices.
• Other duties as required.

Please note, salary range is not inclusive of total compensation. The expected salary range for this position will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. Candidates with salary expectations outside of the range are encouraged to apply. 

Who you are:

• Bachelor's degree in Communications, Media Studies, Marketing, Journalism or a related field. Equivalent experience is also accepted. 
• Certificate or specialized training in content marketing, media studies or journalism.
• Minimum 4-6 years of relevant marketing or content experience, creating and managing social content for a brand, publisher or agency.
• Hands-on experience planning a channel-specific calendar and producing platform native assets.
• Experience writing short-form video scripts, captions and creative briefs, social publishing tools and analytics, including reporting and testing.
• Experience partnering with creative teams, community management and legal or compliance partners.
• Experience repurposing long-form content into short-form social formats.

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.