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Content Strategist

Date: Mar 6, 2023

Location: Thornhill, ON, CA, L3T 7P9

Company: CAA Club Group

About Us

Get ready to drive your career forward. Life at CAA Club Group is fast-paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development and regularly recognize their achievements and outstanding results. We are caring. We are leaders. We are innovators. We are collaborative. We work hard and play hard. We're about doing what's right and feeling good about it.

Who we are

As Canada's largest automobile association, we are passionate about keeping our Members safe - whether on the road, at home or travelling abroad. Meeting the diverse needs of our 2.4M+ Members requires high-performing, forward-thinking, and innovative people who work collaboratively to keep propelling our business forward. Our diverse organization provides roadside assistance, insurance, technology, retail, and travel solutions through its subsidiaries.

Position Details

What you will do:
•    Facilitate content development across multiple channels that align with strategic objectives and priorities.
•    Guide the content development process between Creative Services, Digital and Product Marketing teams.
•    Manage the editorial and content calendar with department and agency stakeholders
•    Work on a content strategy that ensures informative, relevant and entertaining content is delivered
•    Develop a strong content practice, brand tone and a consistent content experience.
•    Partner with agencies and the digital marketing team to recommend approaches for all CAA content channels.
•    Work with the brand marketing manager to communicate the content strategy to relevant internal stakeholders
•    Ensure that the brand playbook meets the needs of the content strategy and the tone and voice support and aligns across the business
•    Review data from social listening tools and native platform analytics for top-line insights
•    Analyze the performance of initiatives, propose and implement recommendations.
•    Work with our creative services team to collaborate on new approaches to create compelling and informative content.

Who You Are:

•    University or College degree – preferably in media studies, journalism, marketing
•    Minimum three years of relevant marketing or journalism experience
•    Excellent knowledge of digital content platforms (website, blog, social media, newsletters)
•    An understanding of AODA standards.
•    A comprehensive understanding of social media
•    Experience with content tagging or personalization is a bonus.
•    Relevant agency, media or independent blogging experience is considered an asset
•    Deeply curious and resourceful
•    Collaborative and ability to build followership

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.
As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.