Share this Job

Insurance Marketing Strategist

Date: Mar 22, 2023

Location: Thornhill, ON, CA, L3T 7P7

Company: CAA Club Group

About Us

Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.
We are caring. We are leaders. We are innovators. We are collaborative. We work hard and play hard. We're about doing what's right and feeling good about it

Who we are

As Canada's largest automobile association, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our 2.4M+ Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Our diverse organization provides roadside assistance, insurance, technology, retail, and travel solutions through its various subsidiaries.

Position Details

What You Will Do:
•    Participate and contribute to the annual Insurance strategic planning sessions. Assisting in the development of the annual Marketing Plan for acquisition initiatives.
•    Lead campaign planning meetings and brainstorms with key stakeholders to obtain new marketing ideas and obtain key insights/feedback.
•    Develop strategic marketing plans for each acquisition initiative (as required), in the context of the overarching annual sales Plan (in collaboration with Marketing Manager), based on a strong understanding of objectives,                  timelines and budgets.
•    Manage the end-to-end marketing campaign process to meet key performance indicators (new sales, cost of acquisition) as per the annual marketing plan.
•    Write and deliver effective creative briefs to ensure that materials are relevant, targeted, and high quality.
•    Work with database marketing team to establish analytics and reporting, including member profiling/segmentation and ongoing reporting to understand member behaviour.
•    Work with key stakeholders (internal and external) to ensure delivery of campaign-related requirements is completed in a manner consistent with a superior customer experience
•    Develop and maintain relationships with vendors; manage and negotiate pricing with suppliers and vendors on marketing services. 

Who You Are
•    University degree in Marketing, Business, or related field.
•    Certificate or other specialized formal training in marketing or business would be an asset.
•    Relevant marketing experience in the Insurance industry (Life Insurance or P&C) would be an asset. 
•    Experience in the management of strategy and results driven marketing campaigns through various channels, including DM, digital and segmented target audiences.
•    Strong understanding of marketing principles, practices and standards, with experience in integrating online and offline initiatives.
•    Excellent communication skills and interpersonal ability.
•    Experience in Internal / external partner relationship management.
•    Demonstrated aptitude to numbers and comfortable working with budgets and analytics.
•    Ability to bring innovative ideas to business.
•    Superior project management, organizational skills and attention to detail with the ability to handle multiple priorities.


Our Commitment


We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs