Integrated Marketing Specialist

About Us

Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.

We are caring. We are leaders. We are innovators. We are collaborative. We work hard and play hard. We're about doing what's right and feeling good about it.

Who we are

As Canada's largest automobile association, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our 2.4M+ Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Our diverse organization provides roadside assistance, insurance, technology, retail, and travel solutions through its various subsidiaries.

Position Details

What you will do:

• Planning and execution of identified integrated marketing campaigns involving multiple internal and external stakeholders
• Develop campaign briefs from strategies developed in planning sessions
• Leverage consumer research, insights and data analytics to help team to formulate marketing strategy and recommendations to meet business objectives
• Develop creative briefs in collaboration with Creative Services team to ensure all communications meet the briefing requirements and support the CAA Brand
• Track annual integrated marketing budget (production) for individual campaigns
• Initiate post campaign research by leveraging expertise and insights to optimize activities and future campaigns
• Identify opportunities for continuous improvement of processes and tools to execute with excellence and enhance Integrated Marketing Team capabilities

Who You Are:

• College diploma or University degree, with focus on marketing, business, strategy, or community relations being assets
• Action-oriented with ability to prioritize tasks and responsibilities and manage multiple projects simultaneously.
• Ability to communicate with all levels and foster collaborative internal and external relationships
• Ability to work with a variety of stakeholders and thrive in an environment of changing priorities while delivering high quality client support
• Thoroughness, attention to detail and creative problem solving
• Marketing campaign execution (combination of events, traditional media and digital channels)
• Prior experience in creative brief writing, project and budget management

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.