Manager Integrated Campaign & GCR Marketing

Date: Apr 9, 2024

Location: Thornhill, ON, CA, L3T 7P7

Company: CAA Club Group

About Us

Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.

We are caring. We are leaders. We are innovators. We are collaborative. We work hard and play hard. We're about doing what's right and feeling good about it.

Who we are

As Canada's largest automobile association, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our 2.5M+  Members requires high performing, caring and innovative people who work collaboratively to keep propelling our business forward.

Position Details

What you will do:

  • The Manager, Integrated Campaign & Government and Community Relations will partner with the business areas and channels to create and execute marketing plans that drive ecosystem awareness and interest; support our brand identity; and deliver customer value.
  • Lead cross-functional working teams on the execution of seasonal campaigns
  • Develop and manage execution of strategic annual marketing plans to support business objectives
  • Coach team to improve efficiencies of marketing tactics and optimize marketing plans to budget
  • Partner with internal creative team and external agencies on effective creative that is grounded in the brand conviction
  • Collaborate with internal channel experts and external partners to identify optimal channel, media and tactic mix for marketing activities, track marketing results and KPIs
  • Leverage consumer and industry insights to develop campaign positioning, refine target audiences, and build customer journeys
  • Collaborate with  CAA Government and Community Relations Team to develop strategies that deliver against building greater awareness and engagement in key initiatives
  • Connect with counterparts at CAA Clubs across Canada to share applicable insights and learnings, or partner on select initiatives

Who you are:

  • Strategic, curious and creative thinker who can see the big picture and interdependencies between what they do and its impacts on others
  • University degree, focus on marketing or creative (Media Studies, Communications, Film) is an asset
  • Experience in B2C marketing, leveraging a variety of channels and tactics
  • Have strong communication and collaboration skills
  • Exceptional project management skills with demonstrated ability to organize, prioritize, manage and deliver multiple demands
  • Demonstrated ability to provide fresh perspective and take creative approaches to problem solving, combined with an ability to view situations analytically
  • Ability to develop and manage a team of high-performing marketing professionals

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA), and with the Manitoba Human Rights Code and the Accessibility for Manitobans with Disabilities Act, 2013 (AMA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.