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Manager Travel Insurance Marketing

Date: Nov 11, 2022

Location: Thornhill, ON, CA, L3T 7P7

Company: CAA Club Group

About Us

As Canada's largest automobile association, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our 2.4M+ Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Our diverse organization provides insurance, technology, retail, and travel solutions through its various subsidiaries.

Who we are

Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.

We are caring. We are leaders. We are innovators. We are collaborative. We work hard and play hard. We're about doing what's right and feeling good about it.

Position Details

 

What You Will Do 

 

  • Oversee the annual development of Travel Insurance marketing plans to deliver targeted policy sales, revenues and member penetration within agreed upon budgets. Allocate and manage the Travel Insurance Marketing budget with the objective of driving positive ROI.
  • Plan and execute integrated multi-channel campaigns focused on acquisition, awareness, education and/or retention. Monitor and report on campaign effectiveness and continually refine the strategy based on a “test & learn” methodology.
  • Develop and lead Travel Insurance content strategy, across both online and offline channels.
  • Develop comprehensive customer segmentation to identify marketing and product opportunities.
  • Become a subject matter expert on CAA Travel Insurance products, sharing knowledge within the Marketing department and supporting innovation on the product side.
  • Remain up to date on Travel Insurance industry regulations and news to ensure marketing plans align with corporate, consumer and regulator expectations.
  • Demonstrate marketing expertise to key internal partners by understanding their business, market trends and key business practices.
  • Build strong relationships with key internal/external partners and vendors (e.g., sales channels, Orion, creative and analytics agencies).
  • Manage one direct report, providing day-to-day support and coaching as well as performance assessment and professional development planning.


Who You Are

 

  • University degree with specialization in marketing, advertising or communications
  • 5+ years of relevant marketing experience
  • Previous people management experience preferred
  • Previous experience in travel insurance marketing/product/sales or other insurance an asset
  • Experience in managing and executing B2C lead generation, acquisition and retention campaigns across both digital and traditional marketing
  • Strategic thinker who can see the big picture and interdependencies between what they do and its impacts on others
  • Proven superior relationship management skills
  • Demonstrated wide range of technical competencies: Brief development, vendor management, writing, editing, project management, data segmentation and post campaign analysis
  • Exceptional project management skills – demonstrated ability to organize, prioritize, manage, delegate and deliver multiple demands and details, and to rally others to do the same
  • Strong written and verbal communication skills with a drive to collaborate with and influence peers, direct reports and leaders with messaging adapted for their audience

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.