Market Research Specialist (contract)

About Us

At CAA Club Group, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. As a trusted Member-based organization, we provide products and services that are essential to Members’ safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such road safety and infrastructure, the environment, seniors’ mobility, and consumer protection. Associates share in each other’s successes, drive change and support each other while cultivating a great working environment to deliver on what is best for our Members. CAA Club Group is a member of the CAA Club Group of Companies.

Who we are

Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion! 

At CCG, we are committed to delivering exceptional Associate experience. We offer:

• Work-life harmony with access to an award-winning holistic wellness program
• Continuous learning through our robust corporate curriculum and education reimbursement program
• Incredible rewards, travel incentives, and product and service discounts
• Pay-for-performance and best-in-class recognition programs and
• Competitive benefits include a defined contribution plan, personal spending account, and so much more.

Join our growing team where everyone belongs!

Position Details

This is a 12 month contract position

What You Will Do

• Lead the coordination, monitoring and the managing of activities throughout the course of all panel platform-based research projects
• Independently design/develop and program questionnaires to ensure the necessary data is captured and ensure that all necessary analytical and methodological requirements are met
• Responsible for Member panel administration which includes managing and reporting online panel health reports quarterly, resolving issues, updating profile variables, purging Members
• Manage off panel research projects
• Key contact for Panel vendor to resolve panel/platform issues and develop best practices for smooth usage and execution of platform and relationship
• Manage recruitment of Members to the panel
• Understand and integrate analytical methodologies as they pertain to new concept and product development testing, segmenting Membership data, and understanding usage and attitudes
• Conduct quality checks of all field ready survey components and client reporting elements
• Administer external vendor research projects including preparing RFPs/briefs, making vendor recommendation, supporting and reviewing questionnaire development and reporting
• Work closely with Market Research Manager to develop new processes, initiatives, training, etc.
• Transform market research data into clear, logical and easy-to-follow stories with concise insights and recommendations
• Present market research findings to internal stakeholders in a timely manner
• Integrate and synthesize additional market research resources to provide a more holistic view of how the research speaks on a higher organizational or market-view level
• Provide guidance and direction on market research initiatives and proactively anticipate research needs by suggesting and recommending pertinent research projects for different stakeholders
• Forecast and define future research information needs and working with internal teams to ensure the relevant inputs are in place to enable future reporting
• Advise internal/external stakeholders on best practices for collecting data, methodology, and achieving optimal audiences and response rates
• Manage centralized Market Research Library
• Actively evaluate and utilize various tools that will assist with team efficiencies

Salary range is not inclusive of total compensation. The expected salary range for this position will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. Candidates with salary expectations outside of the range are encouraged to apply.

Who You Are

• University/College Degree in Business, Marketing Major or related discipline
• Certified Analytics and Insights Professional designation, preferred
• Market Research Certification, preferred
• 3+ years exceptional analytical and methodological expertise in market research
• Advanced quantitative and qualitative research skills, including experience in execution of analytical techniques including key driver analysis, regression analysis, factor & cluster analysis, etc
• Advanced proficiency with SPSS, survey software and MS Office product suite, data visualization skills in PowerPoint or similar software
• Proven ability to research and apply knowledge creatively with exceptional written and verbal communication skills along with excellent organizational skills
• Proven ability to manage relationships with external vendors

Internal applicants are asked to formally express their interest by applying online no later than 10 business days after the position being posted. 
We may use AI tools to help us through the recruitment process.

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.