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Marketing Manager, Loyalty

Date: Jan 13, 2023

Location: Thornhill, ON, CA, L3T 7P7

Company: CAA Club Group

About Us

Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.

We are caring. We are leaders. We are innovators. We are collaborative. We work hard and play hard. We're about doing what's right and feeling good about it

Who we are

As Canada's largest automobile association, we are passionate about keeping our Members safe-- whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our two-million Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development-- and we regularly recognize their achievements and outstanding results. CAA Club Group (CCG) is known for providing stellar emergency roadside assistance to our motoring Members and non-Members. We work hard and play hard. We're about doing what's right and feeling good about it.

Position Details

  • Responsible for the ideation, development, execution and analysis of Loyalty Marketing plans
  • Works closely with key stakeholders across the business (with particular attention given to the Loyalty Partners team) to align on marketing plans that address defined objectives, strategies, and provide reporting
  • Leverages knowledge of business, industry and audience insights, identifies unique ways to enhance the value proposition of the Loyalty Program
  • Demonstrates and promotes collaboration with internal channel experts and external partners to identify optimal channel and tactic mix for mass and targeted marketing activities
  • Connects with key stakeholders to gather and/or review insights from reporting, make recommendations, course-correct and further support the business in meeting objectives.
  • Manages the members of their Marketing team by leveraging marketing, leadership, and Loyalty expertise.
  • Identifies opportunities and coaches team to improve efficiencies of marketing tactics and optimize marketing plans to garner growing results while controlling costs and managing to budget

 

 

Who You Are:

 

  • University degree preferred, with focus on business, strategy, marketing being assets
  •  Relevant B2B and/or B2C marketing experience in the absence of university degree will be considered
  • Ability to develop and manage team of high-performing marketing professionals
  • Data-driven, strategic thinker who can see the big picture and interdependencies between what they do and its impacts on others
  • Strong communication skills with a drive to collaborate with and influence peers, direct reports leaders, and partners with messaging adapted for their audience
  • Exceptional project management skills – demonstrated ability to organize, prioritize, manage, delegate and deliver multiple demands and details, and to rally others to do the same.
  • Curious and balanced thinker – demonstrated ability to provide fresh perspective and take creative approaches to problem solving, combined with an ability to view situations analytically and leveraging insights

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.