Marketing Strategist, Direct P&C Insurance

About Us

At CAA Club Group, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. As a trusted Member-based organization, we provide products and services that are essential to Members’ safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such road safety and infrastructure, the environment, seniors’ mobility, and consumer protection. Associates share in each other’s successes, drive change and support each other while cultivating a great working environment to deliver on what is best for our Members. CAA Club Group is a member of the CAA Club Group of Companies.

Who we are

Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion!
At CCG, we are committed to delivering an exceptional Associate experience. We offer:

• Work-life harmony with access to an award-winning holistic wellness program,
• Continuous learning through our robust corporate curriculum and education reimbursement program,
• Incredible rewards, travel incentives, and product and service discounts,
• Pay-for-performance and best-in-class recognition programs, and
• Competitive benefits that include a defined contribution plan, personal spending account, and so much more.

Join our growing team where everyone belongs!

Position Details

What You Will Do

• Develop and recommend formal marketing strategies, plans and roadmaps for various campaign types including awareness, education, and acquisition
• Participate and contribute to the annual P&C Insurance strategic planning sessions
• Assist in the development of the annual Marketing Plan for digital marketing initiatives
• Lead campaign planning meetings and brainstorms with key stakeholders in order to obtain new marketing ideas and obtain key insights/feedback
• Develop strategic digital marketing plans for each acquisition initiative, in the context of the overarching annual sales Plan, based on objectives, timelines and budgets
• Plan and execute results-driven marketing campaigns for all partner clubs through digital marketing channels to increase new business sales and other marketing objectives
• Collaborate with sister clubs on strategy and execution of digital marketing tactics in their respective regions
• Manage the end-to-end digital marketing campaign process in order to meet key performance indicators as per the annual marketing plan
• Work with database marketing team (internal & external) and sister clubs to establish analytics and reporting, including customer profiling/segmentation and ongoing reporting to understand customer behaviour
• Active monitoring of campaign spends and performance with ongoing optimizations in collaboration with internal and external partners

Please note, salary range is not inclusive of total compensation. The expected salary range for this position will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. Candidates with salary expectations outside of the range are encouraged to apply.

Who You Are

• Completion of University degree in Marketing, Business, or related field
• 3-5 years of experience in digital marketing, with a focus on strategy and campaign execution
• 1-2 years of relevant marketing experience in the Insurance industry preferably P&C would be an asset
• Experience in managing results driven marketing campaigns through various digital marketing channels, and segmented target audiences
• Strong understanding of digital marketing principles, practices and standards, with experience in integrating online and offline initiatives
• Proven track record of success in driving digital marketing growth and ROI
• Expertise in SEO, SEM, paid advertising (Google Ads, social media ads), email marketing, and content strategy
• Strong analytical skills with proficiency in tools like Google Analytics, Mixpanel, Tableau
• Experience with social media marketing and managing multi-channel digital campaigns

Please note that internal applicants are asked to formally express their interest by applying online no later than 10 business days of the position being posted. 

Please note that we may use AI tools to help us through the recruitment process.

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.