Marketing Strategist, Loyalty (Contract)

Date: Jul 19, 2024

Location: Thornhill, ON, CA, L3T 7P7

Company: CAA Club Group

About Us

Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.

 

We are caring. We are leaders. We are innovators. We are collaborative. We work hard and play hard. We're about doing what's right and feeling good about it

 

The Loyalty marketing team is looking to add a Strategist to the team on a 12 month contract

Who we are

As Canada's largest automobile association, we are passionate about keeping our Members safe-- whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our two-million Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development-- and we regularly recognize their achievements and outstanding results. CAA Club Group (CCG) is known for providing stellar emergency roadside assistance to our motoring Members and non-Members. We work hard and play hard. We're about doing what's right and feeling good about it.

Position Details

What You Will Do

  • Develop and recommend strategies, plans and roadmaps for campaigns or tactics addressing Loyalty objectives
  • Leverage various marketing channels and tactics to meet campaign objective, timeline and budget parameters
  • Lead campaign planning meetings and brainstorms with key stakeholders, to obtain new marketing ideas, and key insights/feedback to create a strategies or campaigns
  • Manage campaign budget, process invoices, update monthly accruals and track in accordance with Loyalty Marketing budget
  • Deliver ongoing campaign reporting and post-campaign analysis for every marketing initiative.
  • Ensure all communications and campaigns adhere to the loyalty strategy, advertising regulations and partner brand guidelines
  • Work with Business Insights & Analysis teams to develop and produce post-campaign analysis
  • Work closely as needed with other Loyalty team Members, Marketing Enablement teams and external stakeholders to develop plans and campaigns
  • Collaborate with other LOBs to cross-promote our Loyalty partner offers

Who You Are

  • College diploma or University degree, with focus on Marketing, Business, Strategy, or relevant field.
  • At least 3-5 years of experience in a Marketing role, with a history of developing programs that drive results
  • Having strong project & budget management skills
  • Should possess strong analytical skills to interpret results, find patterns, use data/insights, provide actionable recommendations
  • Communicates recommendations, ideas, and analysis clearly and effectively both in writing and verbally.
  • Experience in multi-channel marketing from online to print.
  • Experience in, Workfront or PowerBI or similar types of software are added assets
  • Should be action oriented having creative problem solving skills and attention to detail

* Internal Applicants will be considered for secondment

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.