Strategist, Loyalty Marketing (14 months contract)

About Us

At CAA Club Group, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. As a trusted Member-based organization, we provide products and services that are essential to Members’ safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such road safety and infrastructure, the environment, seniors’ mobility, and consumer protection. Associates share in each other’s successes, drive change and support each other while cultivating a great working environment to deliver on what is best for our Members. CAA Club Group is a member of the CAA Club Group of Companies.

Who we are

Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion!

At CCG, we are committed to delivering an exceptional Associate experience. We offer:

• Work-life harmony with access to an award-winning holistic wellness program,
• Continuous learning through our robust corporate curriculum and education reimbursement program,
• Incredible rewards, travel incentives, and product and service discounts,
• Pay-for-performance and best-in-class recognition programs, and
• Competitive benefits that include a defined contribution plan, personal spending account, and so much more.

Join our growing team where everyone belongs!

Position Details

CCG is looking for a dynamic Marketing Strategist to join us for a 14 month contract. 

What You Will Do

• Lead the development and recommendation of strategies, plans and roadmaps for campaigns or tactics addressing Loyalty objectives
• Leverage various marketing channels and tactics to meet the campaign objective, timeline and budget parameters
• Lead campaign planning meetings and brainstorms with key stakeholders, to obtain new marketing ideas, and key insights/feedback to create a strategies or campaigns
• Support Manager on reconciling overall Loyalty budget as well as managing campaign budgets, process invoices, and update monthly accruals in accordance with Loyalty Marketing budget
• Ensure all communications and campaigns adhere to the Loyalty strategy, advertising regulations and partner brand guidelines
• Deliver ongoing campaign reporting and post-campaign analysis for marketing initiatives.
• Conduct analysis using different sources of data to develop, evaluate and optimize current and future marketing programs
• Work closely as needed with other Loyalty Team Members, Marketing Enablement teams and external stakeholders to develop plans and campaigns
• Collaborate with other LOBs to cross-promote our Loyalty Member benefits

Please note, salary range is not inclusive of total compensation. The expected salary range for this position will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. Candidates with salary expectations outside of the range are encouraged to apply. 

Who You Are

• College diploma or University degree, with focus on Marketing, Business, Strategy, or relevant field.
• At least 3-5 years of experience in a Marketing role, with a history of developing programs that drive results
• Having strong project & budget management skills
• Strong interpersonal skills to foster positive relationships and collaborate productively
• Possess strong analytical skills to interpret results, find patterns, use data/insights, provide actionable recommendations
• Is action oriented with excellent creative problem solving skills and attention to detail
• Communicates recommendations, ideas, and analysis clearly and effectively both in writing and verbally.
• Experience in multi-channel marketing from online to print.
• Experience in, Workfront or PowerBI or similar types of software are added assets

Internal applicants are asked to formally express their interest by applying online no later than 10 business days of the position being posted.

Please note that we may use AI tools to help us through the recruitment process.

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

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