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Unit Manager, Marketing Analytics and Insights

Date: Nov 12, 2021

Location: Thornhill, ON, CA, L3T 7P7

Company: CAA Club Group

About Us

Our Marketing Analytics team is looking for a Unit Manager, Marketing Analytics & Insights to join CAA.  In this role you will manage a team of Marketing Analysts & Consultants that provide analytical and consulting services to CAA lines of business and other cross-functional areas in support of their strategic business objectives which include driving awareness, acquisition, retention, sales, customer engagement, product penetration and integration, and maximizing efficiency and effectiveness.  You will develop and enhance the teams’ offerings of marketing analytical services supporting all phases of the strategic marketing life cycle including planning, opportunity identification, targeted audience selection, testing optimization (target vs. control), list generation, reporting and post campaign analysis.  This exciting role supports all of CAA’s line of businesses.


Who we are

As Canada's largest automobile association, we are passionate about keeping our Members safe-- whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our two-million Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development-- and we regularly recognize their achievements and outstanding results. CAA Club Group (CCG) is known for providing stellar emergency roadside assistance to our motoring Members and non-Members. We work hard and play hard. We're about doing what's right and feeling good about it.

Position Details

•Provide integrated insights in response to business challenges and analytical requests by working closely with the Market Research team and other partners to ensure well-rounded stories are crafted and delivered to the business
•Meet and liaise with lines of business and provide analytical project management support including defining the business challenges, problem statement, objectives, hypotheses, methodologies, requirements, scope and outcomes and aligning on timelines and priority
•Proactively plan and allocate team resources. Work with individual team members to effectively plan the project pipeline
•Assist in the building, planning, and implementing elements of the strategic analytical roadmap in areas related to marketing analytics including campaign management, team skills and capabilities, testing optimization and internal processes
•Maintain and grow strategic partnerships with lines of business, cross-enterprise analytics teams and 3rd party data and analytics providers to provide best-in-class offerings

Who You Are
•Post-secondary degree in a related field
•5+ years of experience in campaign management
•5+ years of database marketing experience 
3+ years of demonstrated experience leading and developing strong teams
•Advanced SAS/SQL programmer certificate
•3+ years of BI reporting and visualization tools such as Microsoft Power BI, Tableau or other 
•Working knowledge of SAP, data mining and predictive modeling is an asset