Unit Manager Marketing Data & Analytics

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Date: Apr 15, 2024

Location: Thornhill, ON, CA, L3T 7P7

Company: CAA Club Group

About Us

Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.

We are caring. We are leaders. We are innovators. We are collaborative. We work hard and play hard. We're about doing what's right and feeling good about it

Who we are

As Canada's largest automobile association, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our 2.4M+ Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Our diverse organization provides roadside assistance, insurance, technology, retail, and travel solutions through its various subsidiaries.

Position Details

What you will do:

  • Lead the exploration, preparation, interpretation and integration of both internal and external data to meet requirements of marketing data governance
  • Maintain and improve automation and efficiencies of the Marketing Analytics Datamart
  • Lead the Marketing Analytics Datamart migration project from SAS to SQL server
  • Streamline, automate and write high quality code that is easy to understand, well documented and repeatable
  • Maintain all marketing analytical tools and models, and propose redevelopment plan as required
  • Explore new analytics opportunities and investigate, acquire and implement new special analytics capabilities
  • Develop new predictive/ML models using internal and external data sources
  • Participate in IT and SAP meetings and lead the User Acceptance Testing
  • Provide consulting services to business clients to assist their understanding of analytical tools and models

 

Who You Are:

 

  • Bachelor’s degree in Mathematics, Statistics, Engineering, Commerce, or Analytics
  • 8+ years of experience in database marketing and SAS/SQL programming
  • Minimum 2 years of team management
  • SAS Certified Advanced Programmer (SAS 9)
  • Expertise in data management/governance in SAS or SQL server, SAS Macro and routines automation
  • Knowledge of Microsoft SQL Server and Microsoft Power BI
  • Familiarity with data mining techniques, customer profiling and modelling