Social Media Specialist (Winnipeg, MB & Surrounding Areas)

About Us

Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.

We are caring.  We are leaders.  We are innovators.  We are collaborative. We work hard and play hard. We're about doing what's right and feeling good about it.

Who we are

As Canada's largest automobile association, we are passionate about keeping our Members safe-- whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our two-million Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development-- and we regularly recognize their achievements and outstanding results. CAA Club Group (CCG) is known for providing stellar emergency roadside assistance to our motoring Members and non-Members. We work hard and play hard. We're about doing what's right and feeling good about it.

Position Details

What Will You Do:

• Daily management of CCG social media properties including Facebook, X, Instagram, and TikTok. (and others as they come).
• Responsible for monitoring, responding and/or escalating customer inquiries via social media in a timely manner for all managed social channels.
• Proactively engage the social community and foster relationships with influencers and personalities. Connect with people and partners to help boost awareness and brand reputation for the company.
• Protect the company's reputation – escalating issues and inquiries promptly to the appropriate stakeholders that impact and require PR, crisis response.
• Maintain our Social Media Playbook - how we interact with our community. Create and maintain scripted responses to the social community as the need arises.
• Create content that encourages engagement and online conversations with customers that aligns with company tone/voice. Manage the tone and voice of our brand and company through curated social content.
• Attend live in-person events and activations to capture content for use on social media. Work with stakeholders internally to develop an event itinerary, plan and shoot for these events.
• Collaborate with internal and external stakeholders to plan, develop, and consult on copy, creative, content for an engaging and consistent user experience.
• Support CCG’s marketing strategy overall in line with brand objectives.
• Perform on-going testing and optimization of content and campaign tactics to establish effective marketing strategies. Continuously optimize our content posting cadence, considering web traffic and social engagement metrics.
• Manage monthly paid spends and budget by region across LOBs and forecast campaign budgets to ensure ROI.
• Educate and partner with key stakeholders in the department regarding content best practices, strategy and implementation tactics.
• Actively share analytics, insights, and feedback to business teams to improve and optimize campaign performance. Be a subject matter expert on social by providing advice to help improve our social media and integrated communications strategies.
• Provide measurement and report performance of digital marketing campaigns, and assess against goals (ROI, COA, and other KPIs)
• Identify social media trends and insights; optimize spend and performance based on these insights. Provide these insights and feedback to stakeholders within the organization to improve and optimize campaign performance.
• Monitor our social listening tools and report on positive or negative trends and sentiment within our social community in team meetings, KPI reports and regular reporting for LOBs.
• Stay current with social media marketing best practices within the industry and share these with the digital marketing team and LOBs regularly.
• Investigate new platforms and markets for the brand to expand its reach.
• Contribute to the evaluation of new vendors, business cases and departmental strategic direction.
• Attend industry events to stay on top of current and emerging trends
• Nurture internal and external relationships built on trust, strong communication skills, and active account management. Identify opportunities and gaps within these relationships and formulate processes or alignment to improve and enhance lines of communication with key stakeholders.

Who You Are

• University Degree, preferably in digital marketing, business, or communications
• 3+ years of related experience
• Demonstrated firsthand experience in managing and creating content for corporate social media accounts

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Manitoba Human Rights Code and the Accessibility for Manitobans with Disabilities Act, 2013 (AMA). CAA CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.