Content Strategist (ECH-ON)

About Us

Echelon Insurance provides Personal and Commercial Specialty Insurance solutions to protect Canadian families and businesses across Canada, through our trusted network of Broker partners. Echelon is a member of the CAA Club Group of Companies and is an equal opportunity employer who offers a professional environment that champions collaboration, trust, and growth to drive success. We cultivate a great working dynamic to help us deliver what is best for our associates, Brokers, and Customers.

Who we are

Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion!

At CCG, we are committed to delivering an exceptional Associate experience. We offer:
• Work-life harmony with access to an award-winning holistic wellness program,
• Continuous learning through our robust corporate curriculum and education reimbursement program,
• Incredible rewards, travel incentives, and product and service discounts,
• Pay-for-performance and best-in-class recognition programs, and
• Competitive benefits that include a defined contribution plan, personal spending account, and so much more.

Join our growing team where everyone belongs!

Position Details

What You Will Do

• Facilitate the development of content across multiple channels by collaborating with cross functional teams, aligning strategic objectives and content priorities
• Coordinate input from stakeholders and subject manner experts both internally and externally
• Guide the content development process between Brand and Creative Services, Marketing and Product teams
• Manage the editorial and content calendar with department and agency stakeholders
• Organize and lead monthly meetings to share information and ensure that all teams are on the same page
• Assemble, advise and influence stakeholders to develop a strong content practice, brand tone and a consistent content experience
• In partnership with agency partners and digital marketing team, continually evaluate current state, best practices and recommended approach for all Echelon content channels
• In partnership with leaders and digital channel experts, determine KPIs for each channel
• Refine and develop the yearly editorial calendar based on ongoing business goals and objectives
• Create content in a unified voice that reflects Echelon’s distinct brand personality
• Gather, analyze and report on performance of initiatives, drawing conclusions, proposing and implementing appropriate recommendations

Who You Are

• Post secondary education with a preferred focus in media studies, journalism or marketing
• Minimum 3 years experience in content development
• Internal/external/partner relationship management
• Excellent knowledge of digital content platforms (website, blog, social media, newsletters)
• An understanding of AODA standards
• Relevant agency, media or independent blogging experience is considered an asset
• Experience with content tagging or personalization is a plus

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.