Event and Sponsorship Marketing Specialist (Contract)

Date: Apr 23, 2024

Location: Mississauga, ON, CA, L4W 5N1

Company: CAA Club Group

About Us

Echelon Insurance provides Personal and Commercial Specialty Insurance solutions to protect Canadian families and businesses across Canada, through our trusted network of Broker partners. Echelon is a member of the CAA Club Group of Companies, and is an equal opportunity employer who offers a professional environment that champions collaboration, trust, and growth to drive success. We cultivate a great working dynamic to help us deliver what is best for our associates, Brokers, and Customers.

Who we are

Get ready to drive your career forward. Life at Echelon is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development – and we regularly recognize their achievements and outstanding results.
We are caring. We are leaders. We are innovators. We are collaborative. 
We work hard and play hard. We're about doing what's right and feeling good about it. 

Position Details

What You Will Do 


  • External event and sponsorship planning, promotion, and execution

  • Work collaboratively with Marketing, Business Development, and other stakeholders to establish annual broker and customer event marketing plans

  • Lead the planning of Echelon’s annual broker loyalty retreat (300K budget)

  • Develop detailed project plans to ensure that all event-related deadlines are captured and met

  • Research, source, and manage various vendors to fulfill event and budget requirements

  • Book venues, catering, arrange transportation, accommodations, and convention registrations 

  • Coordinate the timely development of collateral and promotional items for events

  • Work with IT and/or external vendors to meet audio/video requirements 

  • Provide event consulting support to select brokers 

  • Work with Graphic Designer and Marketing to plan and execute promotions related to events

  • Lead the creation of event dashboards to capture value of each event, and guide future event investments, calculating brand exposure, and business development KPI’s 

  • Seek new sponsorship opportunities to promote Echelon’s brand with key stakeholder groups, evaluating opportunities and capturing their potential ROI/brand exposure

  • Develop the annual sponsorships budget, facilitate the contract and payment process, and track all sponsorship expenses

  • Capture and track sponsorship benefits and opportunities, and develop and execute plans to optimize exposure of each sponsorship

  • Manage promotional opportunities for all sponsorships. Ensure that all branded collateral and promotional items are provided for events, and that they are accurate and on-brand.

  • Liaise with communications and content team to fulfill sponsorship-related editorial and PR opportunities

  • Work collaboratively with members of the communications team and other internal stakeholders to establish an annual internal events plan

  • Provide consultation, resources and best practices to internal teams to support the planning of select team events and retreats 

  • Create an annual budget and plan for Echelon’s promotional branded giveaways

  • Order all promotional items, liaising with approved promotional vendors

  • Maintain contracts and manage the performance of all promotional item vendors

Who You Are 


  • University degree in Marketing or related field

  • 2 years of previous event planning and execution experience

  • Demonstrated experience in managing large scale marketing projects

  • Insurance and/or B2B marketing experience

  • Superior internal/external partner relationship management ability

  • Comfortable working with budgets

  • Ability to manage conflicting demands and thrive in an environment of changing priorities 

  • French language proficiency would be an asset



Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Echelon Insurance will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs. As an organization we are focused on safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.