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Marketing Specialist

Date: Sep 7, 2022

Location: Mississauga, ON, CA, L4W 0A5

Company: CAA Club Group

About Us

Echelon Insurance provides Personal and Commercial Specialty Insurance solutions to protect Canadian families and businesses across Canada, through our trusted network of Broker partners. Echelon is a member of the CAA Club Group of Companies, and is an equal opportunity employer who offers a professional environment that champions collaboration, trust, and growth to drive success. We cultivate a great working dynamic to help us deliver what is best for our associates, Brokers, and Customers.

Who we are

Get ready to drive your career forward. Life at Echelon is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development – and we regularly recognize their achievements and outstanding results.

We are caring. We are leaders. We are innovators. We are collaborative.

We work hard and play hard. We're about doing what's right and feeling good about it.

Position Details

What you will do

  • Work collaboratively with the Marketing Strategist and other team members to establish Echelon’s event marketing strategy 
  • Prepare annual plans to facilitate Echelon’s participation in/exhibition at annual provincial broker conventions 
  • Oversee the planning for and execution of Echelon’s annual broker partner event
  • Develop project plans to ensure that all event-related deadlines are captured and met
  • Facilitate the creation and coordination of communication plans, branding and tradeshow space assets, marketing collateral, web pages, registrations, and attendee networking and event experiences
  • Maintain working relationships with vendors, suppliers and venues
  • Event Promotion Budget Management - Manage event budgets and preparing post-event budget reports
  • Support the development and implementation of Echelon’s digital marketing strategy
  • Execute marketing campaigns in collaboration with various stakeholders/business partners
  • Liaise with business experts, distribution partners and with industry organizations to effectively deliver marketing to demonstrate Echelon’s Specialty value propositions. 
  • Oversee event administrative processes, working with the Marketing, Communications and Events Coordinator
  • Execute Echelon’s sponsorship strategy 
  • Conduct competitive research and make recommendations for advertising/promotion improvements
  • Execute the strategy - develop , plan and work with various stakeholders on execution of innovative marketing campaigns to educate our target audience and increase awareness and engagement. 
  • Execute marketing campaigns in collaboration with various stakeholders/business partners


Who you are

  • University degree in Business, Marketing, or related field.
  • 4-5 years of relevant marketing experience
  • Marketing campaign management and execution experience
  • Demonstrated experience in managing large scale marketing initiatives
  • Event management experience
  • Brand management experience
  • Insurance and/or B2B marketing experience
  • Strategy development and formulation of tactical plans
  • Excellent communication skills and interpersonal ability
  • Strong understanding of inbound marketing principles, practices and standards
  • Team leadership and ability to manage through others
  • Internal/external partner relationship management
  • Demonstrated aptitude to numbers and comfortable working with budgets, numbers and conceptual analytics

What’s In It For You
•    Competitive total compensation and benefits package  
•    Annual shared success program based on performance 
•    Annual merit increases based on performance 
•    Defined Contribution pension plan (DC) with a matching contribution component 
•    Complimentary CAA Membership 


Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Echelon Insurance will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

As an organization we are focused on safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.